The Environment
Our mission was simple. Wherever possible, convert to sustainable yarns without sacrificing quality or comfort.
Our team researched countless suppliers to source low-impact materials that are kinder to the planet, while still giving you the same comfort, softness and performance you expect from our products. We then put our sustainable bras to the test.
The results? 80% of women found the sustainable version to be either as good or better compared to our original best-selling styles.
These are some of the sustainable fabrics we are
working with across our products and why we chose them:
Nylon is an essential yarn for us, used in several of our core styles. Wherever possible, we aim to replace virgin nylon with recycled nylon without compromising performance, comfort or fit. Recycled nylon is created with virgin waste materials from yarn manufacturing. The virgin waste material is collected prior to consumer purchase, which means nylon waste gets diverted from the waste stream during the manufacturing process. As well, the use of recycled nylon helps to reduce crude oil consumption and conserve natural resources.
Everyone loves modal for its ultra softness, and it plays an important role in our cotton-modal styles. In our cotton-modal fabric blend, we’ve introduced TENCEL™ Modal. TENCEL™ Modal fibers have botanic origins, mainly manufactured and sourced from sustainable beech wood forests in Austria and
neighboring countries. Beech wood forests are a natural and renewable source of raw material. The results are long-lasting, naturally soft, quality fibers that are biodegradable and compostable; thus, they can fully revert back to nature.
TENCEL™ is a trademark of Lenzing AG
Practical Packaging
While our nursing products underwent a transformation to sustainable yarns wherever possible, so did our packaging. Every bra is now enclosed in its own box or bag, leaving us with a 1:1 ratio of discarded materials. For our sustainably sourced products, we’ve converted our packaging inserts and hang tags to FSC® Certified Paper, which means we’re using paper that’s been harvested responsibly from well-managed forests. Our boxes are recyclable, and we also began using polybags that are made from 100% recycled plastic. On top of this, our printing is done using water-based ink that’s free from toxic chemicals and gentle on the environment. These changes were critical to complete the whole package, however we will never be done. We will continue to explore more options for packaging that are both good for the environment and maintain the integrity of the product.
