Our Story - Bravado Designs UK Our Story

Our Story



Our story began 25 years ago when two mums couldn’t find a comfortable or stylish nursing bra. So what did they do? They made their own at their kitchen table using some extra leopard print fabric and an understanding of what nursing mums really want. From their passion, their dedication and yes, their BRAVADO came our first runaway success: The Original Nursing Bra. This early success led to our vision to make nursing bras infinitely more comfortable and stylish while supporting new nursing mums through all of the highs and lows of breastfeeding.

We’re proud to be the first to combine exceptional design with a nurturing and supportive community. We're also incredibly proud that we continue to shape the nursing apparel landscape in more than 30 countries worldwide.

Sure, some things have changed since our early days; mostly the addition of many wonderful styles. At the same time, it's equally true that some things remain exactly as it did from day one: our commitment to make nursing bras infinitely more comfortable and stylish, and to support new nursing mums along their breastfeeding journey.

Bravado Designs Ownership: Starting out as an independent company back in 1992, Bravado Designs was purchased by Medela in 2011 and for 5 years, we worked together to help offer mums a total solution to help with her breastfeeding journey. In 2016, in an effort to streamline our focus on delivering the most comfortable and stylish nursing bras to new and expecting mums, Bravado Designs separated from Medela and is now once again, an independently led organization. We continue to be dedicated to designing and manufacturing beautiful and comfortable maternity and nursing bras that will inspire every new mum to breastfeed and help support her on her breast feeding journey.

Designed By Bravado Designs; Tested By Mums

We are passionate about design. Each Bravado Designs nursing bra takes into account endless details for the perfect fit, from the first time you put it on and every time thereafter. By the time you slip into one of our nursing bras, tanks and camis, it’s gone through its paces as part of our unique Test Wear Program. We invite hundreds of mums, who range in body type and breast size, to help us perfect our designs based on real-life around-the-clock use.

Our designers also travel the globe for the newest design trends, fabrics and innovations. This, together with your insightful comments, is the foundation for our product development. That’s what makes us so confident you’ll love the style details, ease of use and unparalleled comfort.

From the beginning, we’ve worked hard to earn your trust and show just how truly different we are among nursing intimate apparel companies. Part of that difference is evidenced by our partnership with countless breastfeeding experts and health professionals, who have helped us develop the resources we hope you will access.

Thank you for your feedback. Knowing mums continue to consider Bravado Designs the ‘must-have’ nursing bra brand is very rewarding. It keeps us focused on offering the best maternity and nursing bras.

Good For You, Good For Baby And Good For Our Planet

All Bravado Designs nursing bras, tanks and camis, meet strict quality and safety standards so we can guarantee they are long-lasting, dependable and baby-safe. They adhere to Oeko-Tex® Standard 100, which ensures they are safe and free from harmful substances.

Our commitment also extends to our manufacturing principles. We believe it’s important that Bravado Designs adhere to international workplace standards, such as WRAP (Worldwide Responsible Accredited Production). Facilities that manufacture our designs follow these standards for safe and ethical human resources, health and safety and environmental practices.

We also want to do what’s right for the environment. Our new head office facility (Toronto, Canada) is LEED certified. Research shows LEED certified buildings can reduce their energy and water footprint by as much as 40 percent.

Comfort Never Looked So Good

It all comes back to the original vision of our founders. We aspire to make nursing bras that are exceptionally comfortable while giving you confidence in how you look and feel. We also want to empower you with the information and support you need to embrace breastfeeding.

Know that we’re inspired and proud to be a part of your breastfeeding journey. We appreciate your feedback and love to hear your stories and see your pictures.

We wish you much success and hope you’ll continue to visit often. Until then, enjoy your Bravado Designs nursing bras and enjoy just how good you look and feel from the inside out ⎯ after all, comfort never looked so good.